When a Mission is Like a CakePosted: September 25, 2017
For the last month I’ve worked with a small local history organization. It is big enough to employ a part-time staff member, own a building and a sizable collection, but small enough to suffer from too few resources and a certain amount of instability. Although it’s located in a little community, where many people with an interest in history and historic preservation know one another, its current board is largely new to the organization. They are each passionate about their slice of the pie whether it is black history, archaeology, women’s fashion, or early technology.
For years their mission was the classic “preserves, promotes and presents the history of” statement. Its blandness was used to respond to questions on grant applications and little more. Everyone believed they knew what it meant. Individually, their ideas about the same vague sentence sustained the organization in a half-hearted way. Collectively though–to quote Gertrude Stein–there was no there there.
The board has talked a lot recently about its hopes and dreams for this organization. They’ve talked about being a task-oriented board, and about living in a community where the demographic skews older not younger. They’ve argued–mildly–about whether history is a story or whether history is some immutable truth or both. They understand how wishy washy their current mission statement is, and they’ve gamely brain-stormed verbs to create a stronger statement that embodies their collective hope going forward.
What is apparent though is how fragile this formula is: A group of interested, committed people + mission = action. If we asked every history organization to bake a cake, they would all be different. And don’t get us wrong those differences are wonderful and important. But the fact that some hire a caterer, some bake one from scratch, and others buy gigantic sheet cakes at the grocery store affects the resulting party. And just as in cake baking there are outside forces working for or against the baking aka organizational stability.
Today, the museum field puts more resources into career training than ever before, but boards need guidance too. We understand that even gathering boards together is like herding kittens, but there is no question they need training, support, and encouragement. And yes, the StEPs program works to enable better board leadership, but boards change, sometimes quickly, and StEPs knowledge isn’t always passed on. The bottom line? The field needs to make the same sort of investment it’s making in staff, in boards because better boards mean stronger, better-enabled leadership and staffs, and more meaningful missions. We’re all for that.